Branding of Cotton: Kasturi Cotton India
Kasturi Cotton India registered its brand as a trademark to create a unique identity for Premium Quality Indian Cotton. Additionally, Kasturi Cotton’s traceability promotes responsible sourcing and enhances supply chain visibility for Indian cotton among international brands. A separate HSN code for ELS Cotton has also been introduced.
The Ministry of Textiles launched the Kasturi Cotton Bharat program as a pioneering initiative for traceability, certification, and branding of Indian cotton. This effort, a collaboration between the Government of India, trade bodies, and industry, was formalized with Rs. 30 crore in budgetary support, including Rs. 15 crore from trade and industry bodies. The MoU for this initiative was signed on December 15, 2022, by CCI on behalf of the Government of India, the Ministry of Textiles, and TEXPROCIL.
Reference
Press Information Bureau: Year End Review 2024
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